Doing a Beta Test on your course can be extremely useful while creating your course and can help you increase sales overall when you finally launch your course to the masses.
What is Beta Testing?
Beta testing is the phase of course creation when you allow a small number of people to go through your course for free or an extremely reduced price in return for feedback on your course content.
Why Should I Beta Test my course?
I generally recommend Beta Testing your course because having a small group of people go through your course can help you identify trouble areas. Getting real time feedback from students who know that this is the first run through and expect some bumps in the road is far preferable to having students who have paid for a course and expect perfection having issues.
Often clients will run a Beta test and find areas of their course which needs to be expanded or that their students are asking the same question which can easily be answered and create higher course satisfaction simply by adding bit to a course module. Beta Testers also make excellent course affiliates as they have already taken the course and can speak on a personal level about the results. They can reach out to their own followers and circles of influence to market your course gaining you further reach that you would have alone.
What is the best way to Beta Test my course?
There are two general ways to go about testing your course. First, you can complete the course and set everything up. Then open the course to a select number of students and give them a specific time frame in which to finish the course. For example, you could open your course to 10 students and give them 60 days to finish the course.
The other way to beta test the course is to create the content as you go. Open the beta Course to a specific number of students and have the students go through the course together with you. For example, the entire student body would start with module 1 open module 1 on a select day at the end of a specific period of time send out questionnaires regarding only module 1 then move on to module 2. Having a private Facebook group for the beta testers can also help in this situation as it gives the students a place to reach out to you directly as well as to interact with each other which can often bring up issues questions comments that might otherwise go unheard.
What do I do after I run the Beta Test?
It is very important to request feedback from your beta students. I recommend sending out a survey or type form with specific questions as well as places for General observations to allow you the best feedback possible. Often if you simply ask someone “what did you think of the course?” you will get extremely vague answers and reply though it was really good I liked it. These kind of answers might make you feel good but they will not help you improve your course. Asking questions such as what was your favorite part of module one, or what is one thing that you learned in this course that surprised you, or more importantly give price ranges and ask students to rate which price range they would have paid for the course. This can help you price your course competitively and reduce the rate of refunds requested.
Using a beta test to help smooth out your course can be time-consuming and take some effort but it is well worth it. knowing that you have a solid course and satisfied students before marketing your course at full price can make you more confident and better at selling your course. Plus you will have first-hand testimonials and social proof to add to your sales page to help encourage others to buy.