One of the questions I get from many of my clients is “what kind of content do I need for my course”? By this, they are not asking what information they should be sharing. They are asking what type of content put in their course. For example, worksheets, PDF, ebooks, videos, quizzes, etc.

One of the important things to remember when you are putting together a course is that there are many different types of people who will be taking it and people have different types of learning styles. So the best thing to do is to include a variety of different content types presenting the same (or similar) information.

For example, you may have a video presenting the information. This video could be either you speaking to the viewer, or it could be a slide presentation with a voice-over giving the information for the course. This is used quite often by course creators as it satisfies both visual and auditory learners.

From there, you could create a PDF which can be read if someone prefers reading. It can also be printed out and highlighted or written on. You can include a workbook which can be filled out and including actionable steps or a way to take notes.

You can take the audio from your video presentation and upload it as an mp4 so that people can download it and listen to it on the go. You can also include quizzes to help make sure that people are fully understanding the idea you are trying to convey.

While you are creating your content it’s important to remember that people have different learning styles so don’t feel like you are like repeating content with the same information over and over again. Someone who likes watching a video may not want to read the PDF. Similarly, someone who doesn’t have the time or inclination to watch videos may love having an audio version to download and listen to in the car, on a walk, or while working around the home.

It is also important to include actionable steps with each of the modules in your course. For some, this will be easy as the topic of their course lends itself to actual steps. For others, actionable steps may seem a little harder to implement.

However, any action your student takes can help. This can be as simple as writing down your favorite phrase from the module or taking notes or re-listening to the audio. It is important to give your student something to do to help reinforce their learning.

This also helps students feel that they’re taking a hand in their own education. For some, purchasing a course can be a big step; they may have weighed the demands on their time, monetary issues, and whether or not they’re ready to take the step into online learning.

Catering to different learning styles and having an actionable step with each module helps to ensure that students will continue on through the course and retain the information that you are giving to them. As a course creator that is the best of outcomes for your students.